Archive
December, 2015
Browsing all articles from December, 2015
0

Importance of Quality Backlinks

Inbound links, most commonly known as backlinks are the indices used by Google to indicate or evaluate the quality of your website content. So high-quality backlinks are extremely important if you wish to rank high on the Google search engine. Online marketing experts know this fact too well, and they use various methods to get backlinks. 


In other words, backlinks are the links in other website content that are directed at your website content. They work like arrows directing the readers to your blog, website or either informing them that more detailed and better information relating to their interest is available in your website. So when more and more people visit your website, search engine takes it as a proof that your website content is genuine and highly respected. In this way, backlinks make your website content more popular in the Internet domain. 
For example, if the webmaster has a website about the causes and the effects of the Second World War and has received backlinks from another website about the Second World War, that will be more important in Google search engine’s evaluation than from a website on the subject of cooking. 


When you have high-quality backlinks, it means that more and more people are voting for you. As a result, when enthusiasts search for a particular content that is available in your website. Your website will be one the top five that will appear on the first page of search engine result. So as far as the search engine optimization is concerned, quality backlinks are extremely important.


Search engines want all the websites to have an equal playing field and want normal links built slowly over time. While it is not difficult to influence links on the website to achieve the higher ranking, it is difficult to influence search engine with an external backlink from some other website. This is the reason why backlinks are important in SEO algorithm. 


Considering the importance of the backlinks to the Google search engine, some marketing professionals engage in illegal activities to get links back, some even try to pay other website owners to get links. Google is not a fool and they are aware of all these tricks. They are considering different ways of banning publishers who try to get backlinks in this way.


The most important reason to get quality backlinks is to attract more visitors to your website. You just can’t wait for the people to discover your website. You will have to tell them about your website and that is why you need quality backlinks. 

Recent Posts

Categories

Archives

RSS Quick Sprout

  • How to Create a Highly Effective Value Proposition November 17, 2017
    I see people make this mistake all the time. They come up with a slogan and assume it’s an effective value proposition. Yes, slogans are a great way to build your personal brand. It’s a great way to help consumers remember who you are. But slogans are not value propositions. What’s a value proposition? It’s a  […]
  • How to Increase Profits by Analyzing Your Competition November 15, 2017
    How well do you know your competition? Depending on your industry or location, the market may be saturated with businesses providing the same services or offering the same products as your company does. Not everyone will survive. Sooner or later, one or two companies will separate themselves from the crowd. If you want to be  […]
  • How to Increase Revenue Without Acquiring New Customers November 13, 2017
    What’s your company’s growth strategy? Businesses need continuous development to get out of a plateau. I’ve spoken to many people about their marketing plans, and most of them are trying to come up with new ways to add more customers. While customer acquisition is great, it’s not always necessary if your primary goal is to  […]
  • 11 Best Ways to Boost Ecommerce Sales Fast November 10, 2017
    Whether you’re a new business or have been in business for several years, getting more ecommerce sales will benefit your company. Unfortunately, businesses go through plateaus and declines. These things happen, but don’t get discouraged. If you’re having trouble coming up with new ways to get more customers and increase revenue, I can give you  […]
  • How to Run a Profitable Giveaway November 8, 2017
    Running a contest or a promotional giveaway is one of my favorite ways for a company to connect with their customers. But like in so many other aspects of business, I see too many people doing this wrong. That’s okay…for now. While it may sound simple, promotional campaigns like this aren’t as easy as just  […]
  • The Ultimate Guide to Using Instagram Story to Promote Your Business November 6, 2017
    Your company needs to be active on Instagram. Establishing a social media presence is essential for businesses to thrive in today’s day and age. But posting pictures isn’t enough. You need to take your Instagram strategy one step further and take advantage of posting stories to your profile. What’s an Instagram story? If you are unfamiliar,  […]
  • How to Write Ecommerce Emails That Don’t Annoy the Crap out of Your Readers November 3, 2017
    Email marketing is an essential component of every business. But it’s even more important for your ecommerce website. Why? It’s one of the best ways to communicate with your customers. As an ecommerce business, you don’t have the luxury of seeing your customers face to face like you would if you were a brick-and-mortar company.  […]
  • How to Effectively Use Social Proof to Increase Conversions November 1, 2017
    Many factors can influence a customer’s decision making. How can you get them to buy products from your company instead of your competition? You have to find a way to influence their opinions. You can achieve this by leveraging social proof. The goal is to create a positive perception of your company. It’s power in numbers. Let’s  […]
  • Everything You Need to Know About Generating Leads on Twitter October 30, 2017
    People don’t always associate Twitter with marketing. If you’re not using Twitter to improve your business, you’re making a big mistake. Every year, about 200 billion tweets are sent out. This number is astonishing. With so much competition in the social media space, people may assume that Twitter’s best days are in the past. That’s  […]
  • How to Start A/B Testing Your Email Marketing (A Beginner’s Guide) October 27, 2017
    It’s important for you to always try to improve your email marketing strategy. The trends continue to change each year, and you need to adapt. If you’re still sending out the same boring newsletter or promotional offer you used 5 years ago, it’s time for you to make some improvements and adjustments. But where do  […]