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December, 2015
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Importance of Quality Backlinks

Inbound links, most commonly known as backlinks are the indices used by Google to indicate or evaluate the quality of your website content. So high-quality backlinks are extremely important if you wish to rank high on the Google search engine. Online marketing experts know this fact too well, and they use various methods to get backlinks. 


In other words, backlinks are the links in other website content that are directed at your website content. They work like arrows directing the readers to your blog, website or either informing them that more detailed and better information relating to their interest is available in your website. So when more and more people visit your website, search engine takes it as a proof that your website content is genuine and highly respected. In this way, backlinks make your website content more popular in the Internet domain. 
For example, if the webmaster has a website about the causes and the effects of the Second World War and has received backlinks from another website about the Second World War, that will be more important in Google search engine’s evaluation than from a website on the subject of cooking. 


When you have high-quality backlinks, it means that more and more people are voting for you. As a result, when enthusiasts search for a particular content that is available in your website. Your website will be one the top five that will appear on the first page of search engine result. So as far as the search engine optimization is concerned, quality backlinks are extremely important.


Search engines want all the websites to have an equal playing field and want normal links built slowly over time. While it is not difficult to influence links on the website to achieve the higher ranking, it is difficult to influence search engine with an external backlink from some other website. This is the reason why backlinks are important in SEO algorithm. 


Considering the importance of the backlinks to the Google search engine, some marketing professionals engage in illegal activities to get links back, some even try to pay other website owners to get links. Google is not a fool and they are aware of all these tricks. They are considering different ways of banning publishers who try to get backlinks in this way.


The most important reason to get quality backlinks is to attract more visitors to your website. You just can’t wait for the people to discover your website. You will have to tell them about your website and that is why you need quality backlinks. 

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