Browsing all articles in Search Engine Optimization
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Do not allow anyone to tell you that getting free targeted traffic to your website is easy. Since you’re doing it on your own then you will need to learn the ins and outs of internet marketing. The way we are able to generate free targeted website traffic consistently is by doing a number of things.

I am hooked on the art of Traffic Generation. Did you ever think that this was easy? Well I want to tell you that there is someone on every corner that wants to sell you yet another method or plan to achieve your goal. So far what I have got from the many plans that range in cost from 5.00 to 2000.00. I have found that each and every one of them has the basics and expands from there. Some offer push button promises and step by step plans. From the basic HTML website to Blogs, and blogs that create Link Wheels.

Blog marketing means maintaining several blogs related to the website to increase the traffic of the site. It is an effective method used by web site owners and Geo Targeted Web Traffic companies.

Articles on the other hand are forever. I have one article that I submitted in May 2012 that is still brings in business. The reason is that the article was archived on several high authority websites and when someone searches on a particular keyword my article comes up on the top of the search engines. I didn’t pay to submit the article nor do I need to pay for it to run. Unlike pay per click, my ‘ad’ doesn’t go away. As a test, I ran my article alongside a PPC campaign and my article actually got more clicks. The reason: the article is seen as information while the other is seen as an ad. I have put together an article marketing course.

This really zooms in on your subject. When you use this search command the results feature only that exact search phrase in the title tag of the web page. The person who made that web page specifically put that phrase in the title of the page because that is what the page is intended to be about.

One good way to get Targeted Website Traffic is to use keywords. Think of the people that you will like to target and drive to your site. When he or she is looking up something on the search engines such as google, the person uses particular words to do that, right?

I realize that you don’t want to sell stuff to your mom, or make your friends feel like you’re eying their wallet. So you can always remove a signature from an email at the click of a button. Now when you do send out mails with your image signature in them, people remember that image! And later on if someone they know needs a service like yours, they mention it.

The strategy outlined above will go a long way toward helping you be successful along with your website promotion. Are there other ways to get links? Absolutely! But this strategy ends in plenty of one-way links from high quality sites, which are the best kinds of links to get.

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Look at good targeted keywords as the road map that leads potential buyers to your website. The better, more detailed the map, the easier and faster people will find you.

If you are thinking to hire an Geo Targeted Web Traffic, I strongly recommend you to go through this article and your SEO or package, to find out any possible use of one of the below link building mistake. Before I explain each link building mistake that we usually do, in details, here is a quick overview.

The way in which the Traffic Anarchy Works Does : The traffic anarchy automates your link building process. It does by submitting your content to high authority backlinks. This approach has 2 advantages. First, by getting high quality links, you raise your search engine listings and 2nd when you submit to these sites frequently, you get visitors from those sites.

This can be quite effective as long as you’ve established good relationships with your Twitter followers and you provide helpful Tweeter posts that can help enhance their way of life. A little marketing is ok, but keep it subtle. Over promotion might discourage your followers from reading your posts, and might even cause them to unfollow you.

You see, whatever free traffic for website that you are getting, if it is not Targeted Website Traffic, it is as good as no traffic. For e.g. no matter how many thousands of parrot lovers you have visiting your dog training program website, they are unlikely (if not impossible) to buy any dog training program your website is promoting! Isn’t this common sense? So, when you are working on getting free traffic for website, make sure you know what kind of traffic you are getting. Don’t work blindly.

Blogging. You do not have to make long posts for blogging to work well. Even posts of 100 to 200 words can be effective. Search engines love blog content and they will come spider your blog to find it.

The upside is quite unexpected. You only need a handful of targeted visitors per day to make the dollar flood gates open up. Of course 100 or 200 or even 2000 per day would be of gigantic interest, but even a handful should see you making money every day providing they are consistent.

Writing articles is a very popular method to promote your site. You write articles on any subject and publish them at various article directories. Each article can have a resource box where you can briefly describe yourself and add a link or two to your websites.

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In this age of social media marketing, one can easily overlook the importance of email marketing strategy. Recently, most people prefer using social media sites such as Facebook and Twitter as marketing tools for their business. Therefore, with the advent of social media most businesses have underutilized the power of email marketing. When used correctly, email marketing can be very beneficial to your business. Here are Dos and Don’ts of an email marketing campaign;

DOs of email marketing 

Do start with a personalized message

An email that starts with a personalized message can lead to a higher click through rate than a generic email.  Addressing the recipients by their names is one way of personalizing the message. However, if you don’t have the names in your database, use a default greeting that is relevant to your customers. Personalized messages tend to receive more attention as compared to general messages.

Do keep the message short and concise

Email marketing is all about getting to the point. Be considerate and remember that your recipients have many emails to read. It is also important to stick to one topic and not highlight dozens of offers. If you want to highlight more than one topic in your email, send each topic on a different email.

Do make your subject line tempting

The subject line represents the headline of your story. The catchy subject line will grab the recipients attention, however, you should keep your subject line to 50 characters or less.

Do include call to action

Email marketing is very efficient if the email is compelling to the customers. A call to action in your email can include a wide range of offers after the customers click on a link. However, creating a call to action needs a lot of creativity to avoid losing credibility.

Do make subscription easy

For a successful email marketing, it is important to make the process of subscription easy and straightforward. Email that has hidden means of signing up does not have any impact.

Do include multiple contact options

This will provide flexibility to your customers and encourage more engagement. You should consider linking your email, Twitter and/or Facebook page. Moreover, providing a toll-free number is an excellent way to provide additional support hence gaining trust from your customers.

Do use email marketing to reclaim former customers

If a client stops using your services, sending an email is an effective way of addressing and improving complaints that caused the customers and clients to abandon you.

DON’Ts of email marketing

Don’t send emails without testing them

Before sending out any email to your customers, it is important to send out a test mail to check if it looks good on all platforms such as desktops and smartphones. This will save you from the embarrassment of sending an improper email to your customers.

Don’t spam

You should remember that it is illegal to send emails to anyone who has not given you permission to contact them. Spamming can affect your reputation and brand hence making you look desperate.

Don’t make empty promises

If you are using email marketing strategy to lure customers, then promise what you can deliver. Do not tempt the customers with an email full of amazing offers only to give them nothing.

 

Don’t use a lot of graphics in your email

Consider sending your clients an email in plain text. Although it may not look appealing, it portrays some intimacy of a personal message.

Don’t’ complicate the process of unsubscribing

There will be times when customers want to unsubscribe from receiving your emails due to various reasons. As you would like the process of subscribing to be easy, the process of unsubscribing should also be easy. Most definitely, you will not want to make the customer angry because they spend more than 15 minutes unsubscribing. You should note that customers unsubscribing does not mean they will not come back again.

Don’t abuse the email marketing campaign

Email marketing is one of the easiest tools to use, but it is also one of the easiest to abuse. You may become tempted to send emails to your customers on a regular basis. Don’t use the email marketing tool more than twice a week unless there is a justifiable need to do so.

– See more at: MissBook.net

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Syndication and News

Article sites such as iSnare, GoArticles and EzineArticles are excellent places to get backlinks from. Your article will be featured in the main page of these websites at least for a moment, giving you tons of clicks and exposure in no time. Submit an article to an industry news site right away, as this action will give you tons of exposure over time. Press release sites are awesome sources of backlinks for any website out there. PRWeb and PRLead are important sites in the press release landscape, and you should take advantage of them right away.

Social Bookmarking, Meme Trackers and Directories

Submit your website to popular site directories such as DMOz and Yahoo Directory to get even more high quality backlinks. You can even create your very own topical directory about any field you are interested in. Social bookmarking sites are an excellent source of additional backlinks for your site. Digg, Delicious and StumbleUpon are some of the most popular social bookmarking sites out there. If you publish fresh, high quality content on a regular basis, a meme tracker can help you get even more backlinks for your site.

Blogs

Guest posting is an excellent way of getting backlinks from authority blogs in your niche. You just have to find the most popular blogs in your niche letting the owner of the blog know that you want to write a useful article for the blog. These are great backlinks because you will be getting both tons of traffic and high quality links in no time. Make sure the blog has a PR3 or above and the Alexa rank should be less than 500,000. These are the factors you need to take into consideration before submitting articles to any blog in your niche.

Business and Local Links

You can submit your site to the BBB.org, which can give you tons of reputation in no time. What about a link from your local chamber of commerce? This is a great link and you should get it right away. Submitting your site to relevant state or city governmental resources is a great way to get even more reputable, high quality backlinks. Listing your site in your local library’s site is important too. Your business partners, retailers and suppliers might be willing to link to any of your sites, and you should use their aid right away.

Free Links

Head to Craigslist and get some cheap or fee links from this online service. Quora and Yahoo Answers are also great places to get backlinks to your website. Google Groups is another great place to get backlinks from. Do you run a reputable company? Create a page about your firm in the famous Wikipedia or in any wiki site in your niche. Monitor these pages on a regular basis to make sure no zealot editor will arbitrarily delete it. Do you want to look like an industry expert? Create a HubPage page right away, and you can do it in just 15 minutes.

Reviews

You can review relevant products at a famous site such as Amazon drawing in some direct customers over time. Create a list of the best products in your niche leaving a link to your site. Review some related sites on Alexa to get even more backlinks and traffic. Use ePinions and other shopping search engines to review services and products in your niche, and this will help you build even more authority over time. You can also use Amazon’s Vine program to review some free products, getting more backlinks to your website over time.

Link Trading

You can swap links with relevant partners and in a small scale this will send you tons of traffic and backlinks to your site in no time. Walk away from link trading networks and hubs full of low quality websites hiding the link section at all times.

The page you get links from should be relevant to your site’s topic as getting links from off-topic pages will do more harm than good to your site. You should only get backlinks from high quality and high traffic websites that would generate links and traffic back to your site even if big boss Google and search engines did not exist. Thinking about demographics instead of topic will give you more exposure and quality traffic for your website.

Miss Book

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You know all that extra time you have to work on Search Engine Optimization? [A little sarcasm there] Actually, I tried to put together a list of quick things you can do that will help you move a little higher in your Google or Yahoo results.

1. Get listed in more search engines. There are tons of them out there. There are also many free services that will help you get listed. Or just set aside some time to get it done yourself. Here is a free search engine submission site that will let you cycle through the top 100 search engines and get your site submitted.

2. Get listed in more directories. Again, there are a lot of them out there. Look for higher pagerank directories. Improvingrank.com has some listed by pagerank. Look on the left side of the homepage.

3. Clean up your html and check your links. You want the bots to have smooth sailing through your site. Use the tools on W3c.org and have a real person check them over too.

4. Get a few more links to your site. Make them relevant and at least the same pagerank as you.

5. Make your page filenames descriptive and keyword rich. Naming your page new_page_1.html is wasting an opportunity to do some SEO. Use names that describe the content and keep the keywords flowing.

6. Check your Title tags. You can use 90 – 100 characters in the title, so add some keywords. We know Google looks at them, and so do many more search engines.

7. Check your ALT tags. Searchbots can’t see pictures. Make sure you have ALT tags on all of your pictures, and make sure they are descriptive and keyword rich.

8. Rewrite your URL (anchor) tags. Good anchor tags (the text between the http: and /a tags) reinforce the message and key words of your site.

9. Go post in a few forums and put your website in your signature. Forums are a great place to put one way links. And you can help somebody out at the same time.

10. Put together a text based sitemap and put it on your site. There’s a lot of navigation that spiders can’t understand, such as flash, forms, java and javascript. Putting together a text-based sitemap gives the bots a way to navigate around the site.

Fifteen minutes every couple of days will make a huge difference in getting your rank higher.

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The art of the copywriting is one of the most intricate arts in the world.  As in every profession there are some indispensable rules that every copywriter should stick to in order to impress his reader and produce appealing content  What are these well-known yet so often forgotten rules that every copywriter should follow?!  One should be as much precise and straightforward as possible in the writing of your text. Your text should have coherent and logical style. There should be some definite order in which all your message is written. Moreover, you should always visualise your audience in front of you and stress the most important points of your message.
In writing of the advertisement try to answer several important questions before you start devise and design the structure of your web site.

Make it easy to read. You message must have just one important point. It is not advisable to include several points in your message. Despite the fact that this is an advertisement and some exaggerations are possible and some specialists even encourage them, your message must not contain outward lies.  If the reader suspects that you are lying he will not be inclined to take your words and might even doubt the credibility of the whole company you are working for. The message must be written in simple, easy to read and understandable style. Do not patronise and try to have honest and equal dialogue with your customer. Do not be very technical in the writing of your message. However, it might be advisable to include some technical terms in your advertisement, otherwise write it in more general terms, as your message might be read by the person who is not familiar with technical details.

Check your text on grammar and spelling mistakes before you are placing your message on the web site or submit it to the advertisement. Do not use too many words; try to be as succinct as possible. Your message should be memorable. Talk directly to the reader of your advertisement. Try to use such words as “you”, “your” as much as possible, as the advertisement that communicates directly with your customer is more appealing.

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If you are looking for affordable SEO services (company), then you have landed on the right page. Our SEO services and web solutions are tailor-made to suit even the most shoe-string budgets. We follow the most advanced SEO methodologies to help your site rank higher in SERPs adopting our Ethical SEO approaches.

Our SEO services will help your site increase visibility and bring quality and targeted visitors. Although our services are capable helping your site achieve potential customers and higher conversion rate yet, to your pleasant surprise, we offer these website rankings at the most competitive prices to you.

Higher Search Engine Ranking is NO Fluke!!!

It’s true. Your site can not increase its website rankings by happenstance. It has numerous competitors to fight against so that it emerges victorious by putting them behind in the search engine visibility. We by the virtue of our white hat SEO techniques ensure that your site consistently improves its ranking over the times. We value ethical SEO practices and incorporate highest level of search engine marketing ethics into our business practices. Our organic SEO practices with while-hat techniques uniquely differentiate us from the other SEO Companies in the industry.

Ethical/ White Hat SEO Practice

We, as a leading SEO Company, are capable of performing through Ethical Search Engine Optimization practices. One of the reasons of our rapid growth over the past few years can be largely attributed to the fact that we have always given consistent performances to our clients. Ethical SEO practices have been ingrained deeply in our business ethos and we believe in passing it down to each and every staff in our organization.

Dedicated and Experienced SEO Professionals

Each of our Dedicated Search Engine Marketing professionals has ample experience in handling SEO campaign for many customers. We utilized our collective experience and expertise to bring the desired results for our customers. Our search engine optimization specialist are not only thorough in field of search engine optimization and marketing, but also they are talented enough input their valuable contributions to make each and every campaign successful. Our search engine optimization specialist display brilliant coordination among themselves which is a critical factor while handling an SEO project. Starting from search engine submissions, Link Building team to Web development team and Content developer team, our SEO experts help you get the best results and boost your sales growth.

Higher Ranking, More Traffic and Greater ROI

We offer you the guaranteed SEO Services with higher ranking, increased traffic and greater ROI. Our estimates are based on practical calculation rather than empty and tall claims. We allow our customers to check our services by going through small and affordable SEO Services plans. This transparency has effected our growth tremendously. Our ethical SEO services offer higher search engine ranking for a long time. Since our SEO methods are based on White-hat techniques, we are able to deliver solutions on a long-term basis.

Our higher website rankings services enable your site to achieve higher volume of targeted, potential and convertible traffic. This creates a chance of higher conversion rate resulting into sales. Apart from the natural or organic search engine optimization services, we are also into sponsored list campaigning of Google. Our efficacious PPC campaigns help you achieve grater ROI (Return on Investment) thereby maximizing your revenue generation.

Search Engine Optimization vis-a-vis Search Engine Marketing

Search engine optimization (SEO) is one of the surest ways to boost traffic to your site and increase sales revenue of your business. SEO or Online Marketing has become extremely indispensable for the growth of your business. It helps your site increase its ranking in various search engines thereby improving the search engine visibility in different search engines. This in turn helps your site generate more traffic leading to higher conversion rate. Search engine marketing, on the other hand, deals with the entire process of optimization, i.e., organic as well as paid results. A well-strategized paid result campaigning (known as PPC Campaigning) can do wonders for your site.

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A sitemap is an aid used in making navigation through a website easier. It contains the structure of the website along with the included links to the major parts and subsections of the website.

A website’s sitemap has a practical and essential use. It makes it easier for visitors to visit through and navigate the website. The navigational help ensures that they do not get lost and that they will not have to look futilely for the information or page that they need. A visitor who immediately finds the information that he needs quickly in a website has a higher chance of coming back for another visit.

Many website administrators, designers and webmasters do not fully exploit the uses and benefits of having a good sitemap. For most of them, merely providing a list of links that do not really give a good service to visitors to the website is more than adequate. For them, as long as spiders can find the pages in their website then they are content. But wouldn’t it better if you can design a sitemap page that is not only big help to your visitors but also adds value to your website?

The characteristic of a good sitemap is that each link has an accompanying description about the target page for each link. This helps visitors who go to your site and would rely on it in navigating through your webpages.

Let’s look at two examples:

Example 1

Link with no description

Rock music

Example 2

Link with description

Rock music, the history of British rock music, From the Beatles to the Rolling Stones, David Bowie, Duran Duran, U2, The best British bands and rock acts in history. Trace how rock music in Britain evolved.

There is a definite difference between these two examples. From a mere cursory look at the two examples it is obviously apparent that the second example is far more effective in giving the proper information to visitors. Website visitors are more likely to appreciate the kind of listing illustrated in Example No. 2. This is because most people are more at home with a search engine style listing because it is easier to navigate. No one would like to visit a website and see a sitemap presented similarly to the first example because there is a complete lack of information.

There is also an added benefit to making a descriptive sitemap. It helps in raising your search engine ranking.

By building your sitemap in such a way that you put all the links to related pages on each sitemap page, you are making, in effect, a themed sitemap page. Let us say that you have 7 pages that all relate to British rock music, by putting it all together you make a British rock music themepage. This kind of page will have the element a search engine considers is essential for a high ranking web page: keyword rich text.

It pays to make a good sitemap. Making a conscious effort to make one will bring great benefits to your website.

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Today the field of search engine optimization is becoming competitive day by day and backlinking is gaining popularity as a crucial SEO tool. There are number of factors determining one’s position on the website and driving traffic towards your site and backlinking is gaining significance and plays an important role for SEO. While discussing about the importance of backlinks, they can be termed as backbone of the website giving it the invisible but essential support.

Defining technically backlinks are the inbound links on the website. They are the links placed on other webpage’s and are directed towards your website, these are also known as incoming links, inlinks, and inward links. Quality inbound links add weight to the website popularity and search engine ranking. 95% of SEO focus today revolves around quality backlinking.

There are a number of ways to build quality and effective backlinks for your website.  Submitting your site to directories, article sites, Online Press Releases, placing signature links in the forums, leaving comments on the blogs etc. are some easiest methods for inbound linking. You can use reciprocal link exchange program with quality websites to get related with them.

Importance of backlinking for the SEO game can be discussed under following points:

•    Quality backlinks attracts search engines to find your website. Here, quality of the links dominates over the no. of links directed towards your website. Important thing to be noticed is, a web site linked to you having content relevant to your website will perform better than the website having content unrelated to your website.
•    Backlinking is a part of the entire ranking algorithm process for all the search engines. If two sites are similar in content and design, search engines have a tendency to prefer site having more inbound links but again quality links dominate. Linking with a bad site will cause a drop off for your websites on the search engines.
•    Quality backlinks drive not only search engines but are a crucial factor to attract the web users towards your website.
•    Backlinks helps to point towards your site.  Backlinks found on forums, blogs and other sites across the internet boost up your website popularity.
•    In today’s PR obsessed internet world inbound links are an effective tool to gain better Google PR. Google always consider number of inbound links while raking the websites.
•    Not only Google but all the biggies like Yahoo and MSN now use link popularity and link anchor text as the most important factors in determining their rankings.
•    Linking to the relevant and standard websites enhance your credibility in the World Wide Web.

You can increase your website PR and web traffic through the inbound linking with trusted resources. Add some quality links to your website and see your web business rocking.

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I am writing this white paper for those people who do not have any idea about search engine optimization (SEO). Special the business community of Pakistan who do not have information on SEO and its importance in today’s world. Search Engine Optimization is the only technique to increase your business revenue form internet and global world. Making a website is not enough in this era of technology; million of website are building and uploading daily on the global internet world. Main objective to write this paper is to promote search engine optimization in Pakistan. According to an internet report over 85% of internet users, use search engines to find related websites like yours? Millions of people each day turn to the major search engines to find products, services and information. With over one billion web sites listed with search engines, how will your customers ever find you among the competition? Search Engine Optimization is the solution.

SEO technical definition

SEO is short of Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

Why SEO is important today

Today, internet marketing turning point on how popular your site is. Optimizing your site for Search Engine Marketing can result in a large hit rate to your site. This happens only if your site is to show whenever somebody searches for the keywords of your site. If your site is in the top of Search Engine Rankings, you need to take recourse only to search engine promotion. This is the only way you can possibly reach all those people who are really searching for your service or product. Internet Marketing today is dependent only on search engine optimization. It matters little that your website has the most beautiful graphics or the most attractive words.

Internet marketing is now gradually increasing in Pakistan, as we are very late in this field so Pakistani websites are behind in many keywords and in generic keywords. It doesn’t means that we can not reach SEO on generic keywords but it takes a lot of continuous effort to compete the generic keywords. Most important thing in SEO is that how often a website is updated and how much popular website is.

The only way to measure the success of a Natural Search Engine Optimization Campaign is to know where you rank on the Internet’s most important search engines for the keyphrases/ keywords which are relevant to your company, business.

Out of million’s of website on a single keyword (example: trading) only 10 websites comes on the first page of search engine result. 20 percent peoples open second page of the search engine result and 5 percent of the peoples go to the 3rd page, it means that only those websites/pages which are in top 30 results of the search engine will derive traffic to their websites from internet.

Basic Techniques of SEO

Optimizing a website for Search Engines is neither as difficult nor or complicated job as we think. We just need to know what practices to be done and how to do it. You can optimize your own pages yourself and receive excellent ranking in a matter of few months.

As, number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.

Below is a list of items which are important in SEO. Each item are factors that search engines look for when crawling your website in my next coming articles I will discuss each item separately to improve your website in terms of each of the following factor:

Your Keywords
•    Selecting your keywords
•    Prioritize your keywords

Domain name / Filename
•    Domain Registration
•    Keyword in domain name
•    Keyword in filename
•    Length of Website Address

Keyword Placement
•    Keyword in title tag <title></title>
•    Keyword in Description Meta-tag
•    Keyword in Keyword Meta-tag
•    Keyword in Content
•    H1, H2 and H3 (Heading)
•    Keyword Font Styles

Internal Links
•    Keyword in links to internal site pages
•    Valid internal links
•    Efficient linking

External / Outgoing Links
•    Quality Links
•    Inspecting your Links
•    Title and Description
•    Limit number of links on a page

Incoming Links (backlinks)
•    Quality of Referrer
•    Trend of link popularity
•    Anchor Text
•    Age of Link
•    Number of Outgoing Links on Referrer Page
•    Position of Link
•    Trusted Websites
•    JavaScript/Flash Links

On-Page Factors
•    Home Page
•    Over optimization penalty (OOP)
•    Getting Reported
•    File Size
•    Freshness of Pages
•    Frequency of Updates
•    Site Age
•    Dynamic Pages
•    Texts inside Images
•    Excess JavaScript
•    Inline Frames and Frames
•    Hidden links / texts
•    Cloaking
•    Duplicate content
•    Understandable Content

Off-Page Factors
•    Traffic Buying / Link Schemes
•    A minimum of one backlink
•    Buying Links
•    Server IP Address
•    Links from bad websites
•    Server Reliability and Uptime
User Activity
•    Search Engine Traffic
•    Click through Rate (CTR)
•    Time spent on page
•    Monitoring Bookmarks
•    Leaving the Website

Gathering Links
•    Collecting Links
•    Unique Content
•    Articles
•    Press Release
•    Forums / Guest books / Blogs
•    Sponsoring
•    Directories
•    Link Exchange

On top of the factors above, I have used a term crawling there. I would like to give a brief introduction to crawling

Crawling, or web crawling is the method search engines use to create an index of the web. Pages are downloaded by an automated service, called a robot or a spider, and processed by the search engine to allow fast centralized searching. When a search engine downloads a page it generally looks at the hyperlinks on that page and processes them based on a set of policies.

Conclusion
In this article I have given an overview of SEO to you, we can achieve top ranking on search engines with continuous efforts and improving our website contents, layout and related material. I have listed all the techniques you can adopt these techniques to optimize your website and getting top ranked. I will describe each topic in detail in my coming articles.

Feel free for any query or help. Contact me on email or cell phone.

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    It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color accounts for 85% of an individual’s  […]
  • 4 Easy-to-Implement Tactics to Increase Your Newsletter Subscribers (FAST) August 21, 2017
    Can I go out on a limb here? I’m going to guess you’re already sold on building an email list. After all, you’ve heard the advice many times over: “Build an email list. It’s where the money is.” If you’re remotely interested in growing a business with staying power, it’s the wise thing to do.  […]
  • How to Become the World’s #1 Expert in Your Niche August 11, 2017
    Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. But in a world that’s become increasingly saturated with self-appointed “gurus,” it’s become incredibly difficult to separate yourself from the masses. That’s why authority and credibility have become the name  […]
  • SEO vs. PPC: Which Should You Focus on First? August 9, 2017
    Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you want a rock solid ROI.  […]
  • How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy August 7, 2017
    Many digital marketers carry out their daily tasks in a furious frenzy. They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible. Working hard and staying busy makes us feel we’re being productive. But how many people stop to think about why they’re doing  […]