Blog
0

Importance of Quality Backlinks

Inbound links, most commonly known as backlinks are the indices used by Google to indicate or evaluate the quality of your website content. So high-quality backlinks are extremely important if you wish to rank high on the Google search engine. Online marketing experts know this fact too well, and they use various methods to get backlinks. 


In other words, backlinks are the links in other website content that are directed at your website content. They work like arrows directing the readers to your blog, website or either informing them that more detailed and better information relating to their interest is available in your website. So when more and more people visit your website, search engine takes it as a proof that your website content is genuine and highly respected. In this way, backlinks make your website content more popular in the Internet domain. 
For example, if the webmaster has a website about the causes and the effects of the Second World War and has received backlinks from another website about the Second World War, that will be more important in Google search engine’s evaluation than from a website on the subject of cooking. 


When you have high-quality backlinks, it means that more and more people are voting for you. As a result, when enthusiasts search for a particular content that is available in your website. Your website will be one the top five that will appear on the first page of search engine result. So as far as the search engine optimization is concerned, quality backlinks are extremely important.


Search engines want all the websites to have an equal playing field and want normal links built slowly over time. While it is not difficult to influence links on the website to achieve the higher ranking, it is difficult to influence search engine with an external backlink from some other website. This is the reason why backlinks are important in SEO algorithm. 


Considering the importance of the backlinks to the Google search engine, some marketing professionals engage in illegal activities to get links back, some even try to pay other website owners to get links. Google is not a fool and they are aware of all these tricks. They are considering different ways of banning publishers who try to get backlinks in this way.


The most important reason to get quality backlinks is to attract more visitors to your website. You just can’t wait for the people to discover your website. You will have to tell them about your website and that is why you need quality backlinks. 

Post comment

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Recent Posts

Categories

Archives

RSS Quick Sprout

  • How to Become the World’s #1 Expert in Your Niche August 11, 2017
    Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. But in a world that’s become increasingly saturated with self-appointed “gurus,” it’s become incredibly difficult to separate yourself from the masses. That’s why authority and credibility have become the name  […]
  • SEO vs. PPC: Which Should You Focus on First? August 9, 2017
    Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you want a rock solid ROI.  […]
  • How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy August 7, 2017
    Many digital marketers carry out their daily tasks in a furious frenzy. They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible. Working hard and staying busy makes us feel we’re being productive. But how many people stop to think about why they’re doing  […]
  • The Latest SEO Trends You Should Ignore August 4, 2017
    Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides the perfect framework for misinformation  […]
  • Think You Got Hit by the Google Fred Update? Here Is What to Do August 2, 2017
    Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8. Of all things, it was called…Fred. The sheer randomness of the name and the massive drop in traffic that many sites experienced have left a lot of marketers scratching their heads. What happened, who was affected and why? More importantly, what steps do  […]
  • How to Combine Native Advertising with Content Marketing to Maximize Your Traffic July 31, 2017
    Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to many. Simply, native advertising is  […]
  • Should You Be Worried About The Next Google Algorithm Change? July 28, 2017
    “Everything changes and nothing stands still.” In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos. But he might as well be referring to Google’s chronic algorithm updates, even if he was a few centuries early. See, Google makes roughly 500 – 600 changes each year. Some are major,  […]
  • How to Use Social Listening to Create Viral Content July 26, 2017
    Viral content is inherently unpredictable. You could have two similar pieces of content—with one receiving thousands upon thousands of shares and the other languishing in obscurity. In that regard, there’s no magic formula that will enable you to create viral content on command. It’s not like you can just flip a switch and get mass  […]
  • How to Use Surveys to Hook More Customers July 24, 2017
    What’s the number one goal of content marketing? Besides the obvious answer of generating leads and making conversions, it’s maximizing engagement. Content marketing thrives on engagement! You want your audience to take an active interest in your content and interact with your brand. This typically comes in the form of likes, shares, comments, etc. But  […]
  • Here’s How to Perfectly Optimize Your Infographic for SEO July 21, 2017
    Infographics are amazing! Besides being one of the best ways to explain a complicated topic with ease, they make information come alive. Research found, people following directions with text and illustrations do 323 percent better than people following directions without illustrations. Maybe that’s why “infographics are ‘liked’ and shared on social media 3x more than any  […]